Algunas personas deciden comenzar un negocio
unipersonal (sole trader o sole proprietor) y otras
prefieren asociarse a emprendimientos comerciales (ventures).
Cualquiera sea la alternativa que elijas debes
tener en cuenta que comenzar un negocio, por pequeño que éste sea,
requiere intensa planificación y paciencia. Lee por ejemplo los
comentarios textuales de cuatro comerciantes – muy exitosos en la
actualidad – que describen algunos de los sacrificios que debieron asumir
al iniciar su propio negocio:
"I had to sell my house in order to get
enough money to start the business. So that meant spending the
next three years living in a caravan".
"At the beginning it was
eighteen hours of work a day, seven days a week. It was a
total commitment of not just myself but of the whole family".
"I'm earning less than half of my
previous salary after 18 months in business".
"When I started, my three kids
were in school and I had to mortgage our home and put every
cent I had into the business. Then some friends to put their
money in as well".
Este es un anuncio para atraer
inversionistas para un nuevo emprendimiento comercial:
Y aquí tienes la carta de un lector que
se presenta como un potencial interesado en este emprendimiento:
As a potential investor, I wish to enquire about different
aspects of your new whisky venture. I would be particularly grateful if you
could answer the following questions:
1. How much does a bond cost? What are the maximum and
minimum investments and how can payment be arranged?
2. How old will the whisky be, and when will I receive
delivery? What will the market value of my investment be?
3. What further costs are involved in
becoming a bondholder?
Do investors pay for customs, storage, insurance, VAT and
transport or is this included in the price of a bond?
4. What guarantees are you offering
that these bonds will be
redeemed? What protection do you offer in the event that
your venture is not successful?
I look forward to receiving your answers to the above
questions and hope that I will soon be taking the opportunity
to become one of your bondholders.
Marcos Valenzuela, dueño de un pequeño
emprendimiento en Buenos AIres, describe sus comienzos. Lee atentamente sus
comentarios y completa el texto con las alternativas verbales más adecuadas.
the beginning we
that we would need to invest 25,000 dollars to set up
the business. We were able to raise part of the capital
a house that we owned. We then
with the local branch of the bank and they
to give us a loan of 5,000 dollars. We then
to our current building near Palermo Hollywood. We did
this mainly because the rent of 2,000 dollars a month
much cheaper than in Recoleta. Since the building was
brand new we didn't need to
it. At the moment we
a five-year agreement which we are hoping to ".